Armenian PR Association has held IV Armenian PR Awards, bestowed on PR and communications experts, authors of the year's best programs and ideas.
According to the report, the Armenian PR Association conducted a study in three stages. During the first stage, 1015 experts were delivered questionnaires, of which 890 took part in the survey. At the second stage, media monitoring was carried out, including automated. At the third stage, 32 focus groups were formed, in each of which 11 people were involved. A total of 352 people participated in focus group discussions during the year. Specialists have summarized and analyzed the collected information with qualitative and quantitative research methods.
In December, the top three were formed in accordance with the nominations, which were sent to the professional commission of PR-awarding, consisting of both local and international specialists in the field. President of the professional committee was Vazrik Bazil, a German communications expert, the members of the professional committee were Naira Nazaryan (head of the Beeline Public Relations Department in Armenia), Hrachuhi-Mary Boghosian (professor at the University of California, Los Angeles), Miro Khanzadian (American-Armenian PR specialist, founder of GlobalHye & Associates), Astghik Avetisyan (candidate of philological sciences, associate professor, president of the PR-Association of Armenia), etc.
The categories and winners of the ceremony are as follows: Cultural PR-Golden Apricot International Film Festival, Digital PR- Minecraft initiative, Foreign Ministry of Armenia, Image PR-2019 CONIFA European Football Cup, hosted by Artsakh (helped build positive image of Artsakh in search systems), PR Initiative- The park dedicated to the 2800th anniversary of Yerevan (Vardanyan Family Charitable Foundation) "Enough" campaign against gender-based abortions (Doping, advertising company), Mass Media -Public Radio ("Komitas 150 years/minutes" project), Diaspora Media- "Paikar" weekly (USA, Lebanon),Corporate PR- Yeremyan Projects, PR Event-World Congress on Information Technology (WCIT) 2019, Politician- Bako Sahakyan (President of Artsakh Republic), Naira Zohrabyan (Armenian MP, Prosperous Armenia party),Public Figure-Larisa Alaverdyan (Human Rights Defender of Armenia in 2004- 2006, CEO of Foundation Against the Violation of Law (FAVL) NGO),State Institution- Health Ministry of Armenia, Spokesperson-Anna Naghdalyan (Foreign Ministry of Armenia), PR Technology-Ararat Challenge (Aurora Humanitarian Initiative), Woman of the Year-Nouneh Sarkissian, spouse of Armenian President, Armenian Brand- Charles Aznavour, Friend of Armenia-Ambassador of Japan to Armenia Jun Yamada.
The awards ceremony was organised in cooperation with Beeline Armenia.