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Online Communication

When you think of online PR, you might think of submitting press releases digitally. But online PR has evolved into much more than that. In some ways, it is very similar to traditional PR in the sense that it’s about influencing people rather than buying placement for brand content. The influence could result in a story in a magazine, newspaper or blog. It could also result in other online pick-up, including by social media influencers.

But online PR also includes a wide range of activities that help your brand or business reach a wider audience digitally, activities that don’t require a big book of traditional press contacts. It requires asking new questions like, how does your business rank in Google? Are you publishing thought leadership regularly across your website and other channels — in the form of different literature that can be repurposed and repackaged easily online?

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Website communication

Your website will be the first source of information about you for many people outside your project, so it needs to contain the right information in a clear and accessible design and structure.


Design


The success of any website entirely depends on how its web design is. Your nicely-designed site which includes usability and utility determines the success and not the visual design. Since your site is the face of your business and most potential customers will visit your site before they ever look in on your store, it becomes inevitable to get your website designed cautiously. Lacking in any aspect could end up demolishing your brand impression.

So, How to Design a Good Website?

  • Simple Is the Best

The over-designed website may not work. Simplicity always works in an effective web page design. Keep your design as simple as possible so that the visitors can feel it easy-to-use and can find their ways easily.

  • Consistency

Consistency in website design matter a lot. Give your attention to match design elements throughout each of the pages. It's better if your fonts, sizes, headings, sub-headings, and button styles are the same throughout the website. 

  • Typography & Readability

No matter how good your design is text still rules the website as it provides users the desired information. You should keep your typography visually appealing and readable for visitors, along with the tricky use of keywords, meta-data, and other SEO-sensitive elements.

  • Mobile Compatibility

Keeping in mind the ever-growing usage of smartphones, tablets, and phablets, web design must be effective for various screens. If your website design doesn’t support all screen sizes, the chance is that you’ll lose the battle to your competitors. 

  • Color Palette and Imagery

A perfect color combination attracts users while a poor combination can lead to distraction. This necessitates you to pick a perfect color palette for your website which can create a pleasing atmosphere, thus leaving a good impact on visitors. 

  • Easy Loading

No one likes the website that takes too much time to load. So take care of it by optimizing image sizes, combing code into a central CSS or JavaScript file as it reduces HTTP requests. Also, compress HTML, JavaScript, and CSS for enhanced loading speed.

  • Communication

The ultimate purpose of the visitors is to get information, and if your website is able to communicate your visitors efficiently, most probably they would spend more time on your website. 


Structure


Good websites have a system of links among the pages that is intuitive, straightforward, and reflected in a clear navigation facility that makes it obvious to users where in the site they are, and how to get t